Real-Time Media Buying: Advertise online in a smarter and more efficient way
TargetRemarket is a high impact demand-side platform (DSP) providing technology and services to advertisers and agencies. TargetRemarket’s full-serve advertising platform give clients greater control and better performance with a single point of access for transparent real-time media buying.
THIS WHOLE PROCESS TAKES LESS THAN 50 MILLISECONDS
What is real-time bidding?
Real-time bidding is a new and dynamic way to buy online media. Through an automated process, media buyers can evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale and efficiency.
Every time an impression is available, the advertising exchange “asks” us if we’d like to bid on behalf of an advertiser (the “bid request”). We get a variety of information, such as the site the impression is one, the time stamp, information about the user, etc.
What is demand-side platform (DSP)?
A DSP is a technology platform that integrated with existing ad marketplaces. DSPs help buyers to evaluate and bid for online media on an impression-by-impression basis across multiple sources of inventory.
IDEALLY, A DSP PARTNER PROVIDES THREE LAYERS OF TECHNOLOGY:
A user interface that enables media buyers to quickly bid, optimize and report on their media spend through all their inventory sources at once.
Integration with other technologies that support an efficient online advertising workflow including ad serving, analytics and reporting.
A real-time bidder, which consolidates access to multiple inventory sources and supports real-time bidding protocols. This enables buyers to evaluate and bid on any available impressions in real-time.
TargetRemarket provides a technology platform and service that enables us to use real-time bidding to buy and optimize online advertising campaigns. TargetRemarket’s platform enables us to use global controls to manage our real-time media buying in a smarter way.
Top advertisers rely on TargetRemarket’s transparent universal buying platform effectively engage audience. With access to data from nearly any major inventory source, plus the freedom to create our own business rules for bidding and optimization, together, we can drive greater control over campaign performance.
The Role of a demand-side platform (DSP)
For more insights on how to make display advertising a powerful part of your online marketing efforts, check out TargetRemarket.com. TargetRemarket.com is the leader in online display campaigns for locally-minded advertisers.