Gary WarnerRegent Marketing
Regent Street has seen consistent success with site retargeting to bring back recent customers and convert casual browsers, but they also wanted to re-engage with customers who hadn’t made a purchase, been to the website, or opened an email in a significant period of time. To reach those users, Regent Street turned to TargetRemarket.com, an innovative form of retargeting that allows advertisers to serve display ads to people with nothing but an email or mailing address.
We created a unique Mail List comprising of specific Zip Codes, Age Demographics, Buying History and the email list was converted into a fully anonymized, secure online audience segment, allowing us to serve 100,000 email and ad impressions each month over the course of 3 months. The campaign resulted in over 1,800 total conversions, and with an average order value of $140. Regent Street was able to see an ROI of over 600%.
“This is a way that you can re-market to customers who fit your target profile exactly. Reaching out to a targeted audience has been the best bang for our campaign. This is one of the best tools I know of that provides a channel to get those people back into your funnel.”
Gary Warner, CEO
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